When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Beyonc performed better, seeing almost three times as many weekly mentions as other artists with similar reach. 75 1 These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. "Popularity of South Korean pop music (K-pop) in the United States in 2019." When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. There's an entire Twitter account -- BTS on Billboard! Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. JavaScript is disabled. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. 7) when looking at Instagram Followers. ?Click to watch my newest video!https://www.youtube.com/. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. (Normal here means they fall between the two red outer lines in the graph above.) fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. Visuals Visuals Visuals. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Would love your thoughts, please comment. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. They run fan sites, create self-designed band merchandise and produce. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Top Asian Cities for K-Pop In part, this is due to South Koreas position as an economy driven by exports. The most frequent media that Kpop fans access is Youtube (89.66%), while the second most is the social media such as Facebook, Twitter, and all (74.15%). One of the administrators behindthe BTS on Billboard! K-pop acts take up the three top spots on Billboard's Social 50 Chart. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. to incorporate the statistic into your presentation at any time. can someone list what groups on the list? Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. As a Premium user you get access to background information and details about the release of this statistic. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. K-pop has always been associated with complex videos and memorable visuals. name in many more countries and that they will gradually continue rising even higher," CJ wrote. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. We also offer combined rates with MusicThinkTank. Yet K-Pop has made great strides in bridging the cultural divide. Male idol groups are usually like 95%+ women. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. Access to this and all other statistics on 80,000 topics from, Show sources information Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. Even some of the adults are just annoying because they like to argue about everything. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. The reason is that fangirls are loyal, passionate and more willing to pay. Finally, audiences who are 55 years old and above make up 2% of site traffic. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". In the K-Pop industry, merch is as important as the music itself. You need at least a Starter Account to use this feature. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. It isn't just BTS fans who are this passionate. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Audiences who are 45-54 years old make up 7% of traffic to the site. 28 Feb 2023 06:29:24 This statistic is not included in your account. First was the young, diverse, and digitally native Generation Z coming of age. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Most fans really are early teens or in the 20s range. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. However, Africa is completely ignored in the discussion. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. You can find all of the codes I used in this project here. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. Here for the Music. As the K-pop fandom's political organization becomes even more mainstream,. They have no real life knowledge so they just believe and go hard for anything. Following the US, there are 31 respondents from Europe and 28 from Canada. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. Statista. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. Japan, the second largest music market after the United States, has a massive K-Pop following. MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. The ideal entry-level account for individual users. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. Please do not hesitate to contact me. Following them, there are 35% of the respondents believe K-pop is time-consuming. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. You need a Statista Account for unlimited access. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. 7) when looking at Instagram Followers. There are 240 respondents in this survey with 140 of them come from the US. "How popular is K-pop in your country at the moment? FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being .

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