Fortunately, Todd Graves, co-founder of Raising Cane's, was happy to answer all of these questions. Web page addresses and e-mail addresses turn into links automatically. Teriyaki Madness had some fun with what couldve been a marketing nightmare. In an exclusive interview with Mashed, Graves revealed Learn more about In this case, the all-day breakfast chain teamed up with shoe-maker Adidas on a limited-edition Waffle House shoe, in honor of the Masters golf tournament. You have already created a job alert with same filters. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. Changs CMO) and Alice Crowder (Krystal Restaurants CMO) to discuss how the pandemic has redefined restaurant marketing. Primary Responsibility Support Restaurants, Secondary Responsibility- Support Business Unit(s), Tertiary Responsibility Support Function, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, The ALM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed, Participate in ongoing training of new and existing marketing programs and philosophies, Identify support needs for the Restaurants to inform RSO projects, priorities and resources, Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! * 2020 Andersen brand surveys of U. Molfetta, Molfetta Law, LLC, Jordan Salkin, Shayna G. ) Lines and paragraphs break automatically. public relations, brand strategy and WebTARGET MARKET SEGMENTATIONS. Chipotle Mexican Grill is making another foray into the metaverse. The Regional Leader of Marketing (RLM) will lead the development and execution of Restaurant, DMA & Regional level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. You can also receive alerts via instant message. Our commitment & dedication to Restaurant support is a competitive Lensa, Inc. - Lensa is a job search engine. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives How can you stand out? The company has ONE LOVEquality chicken finger mealsand is continually recognized for its unique business model and customer satisfaction. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. The platform quickly became the go-to spot for information on in-restaurant training, education opportunities, news alerts, and community involvement. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. The Tour360 22 X Waffle House golf shoes go on sale Thursday ($200 for womens sizes, $210 for mens). Here's a list of some of the top trending technologies and APIs used by Raising Cane's. The company was founded in 1996 and is based in Baton Rouge, Louisiana. Communication, connection, and care when it counts. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Bachelors Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role, 3-5 years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact, General knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area, The 20 Most In-Demand Jobs in the US 2023, Competition for jobs has increased. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand. You can deactivate or delete job alerts by clicking the button below. The ALM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Be the first to receive the latest Brand Ambassador Retail Full-Time Jobs in the US. The platform was launched in October of 2020, several months into the pandemic and social restrictions. Simler brings nearly ten years of advertising and marketing experience to Raising Canes. In this safe and creative environment, employees share everything from time-saving and quality-improving work processes to excitement over new restaurant openings and community events. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. We use cookies to improve your experience on our site. Because dogs are not popular in Kuwait, the eponymous mascot is not used on signage or goods. Todd Graves and Craig Silvey launched Raising Cane's Chicken Fingers (commonly known as Raising Cane's) on August 26, 1996 in Baton Rouge, Louisiana, as a fast-food restaurant business specializing on chicken fingers. Recipes online suggest it's made from ingredients including mayonnaise, ketchup, Worcestershire sauce, garlic powder, salt, The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. Read all about our exciting new platform enhancements. At Raising ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The RLM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Lead Regional Area Leader of Marketing team and reinforce Business Unit routines, Tertiary Responsibility Support Function, Recruit, hire and train exceptional Area Leaders of Marketing and Restaurant Marketing Coordinators, Influence function support resources and priorities, Expert knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area, Bachelors Degree Required Marketing & Communications degree preferred, 8+ years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact. These costs are part of Offering a Responsibilities: Raising Cane's Chicken Fingers is seeking an NRO & Program Marketing Manager to be based in our Plano, TX Restaurant Support office. Raising Cane's Chicken Fingers has now surpassed $1.5 billion in annual sales tripling in size within the last four years and more than doubling its team to 25,000 The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. SUMMARY: Renewal by Andersen (RbA) has an exciting opportunity to join a winning, competitive team of Sales Consultants in our Laguna Hills, CA location supporting Orange County and beyond! Do not sell my personal infoPrivacy PolicyContact UsRSS, Raising Canes enlists its workers as stars of its latest ad campaign. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. The Business Unit Leader will lead & direct the Business Unit Team. WebPromotional Strategy One of the main ways Raising Canes has integrated its marketing is through Facebook. Raising Cane's restaurants primarily offer chicken finger meals. The Business Unit Leader will lead & direct the Business Unit Team. WebMission, Vision, and Values of Raising Cane's. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. It supports this spirited and giving The estimated total investment necessary to begin the operation of a Raising Canes Franchise ranges from $1,663,100 $2,807,500. This role is primarily responsible for driving the internal communications strategy and site development for the companys internal communications mobile app. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. And more marketing news of the week. WebOverview: At Raising Cane's Chicken Fingers(r), our concept is focused and unique. The various Support Departments or Functions are led by best-in-class experts. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. She will be responsible for Raising Canes advertising, public relations, brand strategy and overall marketing. Members help make our journalism possible. Restaurants will always be the center of our business. WebAt Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships Maintains full responsibility for financial performance directly impacting area restaurant operations and is accountable to all aspects of the restaurant EBITDAR budget planning, management and performance. WebOverview: At Raising Cane's Chicken Fingers(r), our concept is focused and unique. WebStep 1: Rank Top Segments Go to the Analyze tab. WebAt Raising Canes Chicken Fingers, our concept is focused and unique. Our commitment & dedication to Restaurant support is a competitive advantage! The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Every talented Crewmember in WebYou can get a paycheck anywhere, but at Raising Canes, youll get career training, recognition and rewards. 30 Raising Cane's Marketing Strategy jobs. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. They have a track record of precision, they optimize operations, and they seek to hire that way too. All Rights Reserved. Consider the chains sales in 2016 were about $576 million with about 250 units. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. The ALM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. Raising Canes, the chicken-finger giant with roughly 550 locations in 30 states, as one of the haves. The With The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. Charles Brantley is a digital marketing expert with over 10 years of experience in the industry. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! One Love. campaign features more than 6,000 Canes crew members some from every one of the fast casuals 622 locations. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The RLM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Lead Regional Area Leader of Marketing team and reinforce Business Unit routines, Tertiary Responsibility Support Function, Recruit, hire and train exceptional Area Leaders of Marketing and Restaurant Marketing Coordinators, Influence function support resources and priorities, Expert knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), *Ability to Travel 50-70%; within designated area *, Bachelors Degree Required Marketing & Communications degree preferred, 8+ years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact. WebRaising Canes is a brand that values high performance. We always are looking for great people to join in our journey, he said. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. We are looking for a hardworking Field Marketing Manager - Cleveland to join our stellar team at Raising Cane's in Cleveland, OH. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! In the ad, the chain points out that 95% of its franchisees began as delivery drivers or store employees. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. Our commitment & dedication to Restaurant support is a competitive advantage! The royalty At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! The new world of intelligent employee communications, Supporting a spirited and giving employee culture through communication and engagement. Adidas bills the shoes was batter-like in color, with a waffle texture embossed around them. /sites/all/themes/penton_subtheme_nrn/images/logos/footer.png, 2023 Informa USA, Inc., All rights reserved, NRN editors talk about the NRAs recent report, what happens when children are banned from restaurants, and celebrity marketing, Duffys Sports Grill Mastered Gift Cards in a Flash, Examining new ways to collect restaurant guest data, It's time to Roll Up to Win at Tim Hortons with exciting new prizes, Subway opens new dual headquarters building in Miami, Menu Tracker: New items from Burger King, KFC, and Chipotle, San Diegos Trust Restaurant Group drives retention, innovation with culture of yes, Nations Restaurant News launches new CREATE Roadshow event series, Allowed HTML tags:

. But its likely something the industry will see more of as the labor pool remains tight and restaurants look to play up their fun, unique culture and benefits. You might liken it to a family reunion; the platform is the place where employees from across the company connect with each other, submitting their thoughts and ideas about work, sharing the fun, and staying safe. The Area Director is focused on near-term, restaurant-level results in the Area which in turn create sustainable, long-term value for the companys Owner, Crewmembers and Shareholders. This Brand Marketing & Management job in Marketing, But its likely something the industry, As March Madness begins, restaurants make a mad dash to snag fans, Cracker Barrel intends to tout value with $5 to-go meals, McDonald's is expanding its Krispy Kreme test, KFC ditches some items to make room for others, Restaurant marketing is time-warping back to the future. We are not an agent or representative of any employer. Raising Canes certainly isnt the first chain to feature its employees in ads. Step 2: Map Segments Want to receive job alerts for similar jobs? The RLM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). They have a track record of precision, they optimize operations, and they seek to hire that way too. Todd based his company approach on this notion. Every talented Crewmember in our Restaurant Support Office (RSO) is integral to our success and a value to our rapidly growing company. Q3 was a very strong quarter for the QSR. WebRaising Cane's is famous for its signature sauce. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. At Raising Canes Chicken Fingers, our concept is focused and unique. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. WebRaising Canes, the wildly popular fast-casual restaurant brand known for its ONE LOVE chicken finger meals, built its vibrant culture on service. The Business Unit Leader will lead & direct the Business Unit Team. Would you wear Waffle House sneakers? The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. Weve worked on it since the beginning of the year.. They want to be known for high-quality chicken finger meals, a wonderful crew, a fun atmosphere, and active community involvement, therefore they plan to open restaurants all over the world. WebAt Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). Secondary Responsibility Provide Leadership and Coaching to Business Unit Team, Identifies current needs and/or gaps and directs Business Unit Team support to achieve desired results, Directs Area Marketing support in developing and altering plans to most effectively utilize media, sponsorships and active community involvement, Directs Training support to support underperforming Restaurants, certify training Restaurants, facilitate rollouts and assess effectiveness of current training programs, Directs Recruiting support to assess needs, build recruitment strategies and allocate resources to attract and onboard all levels of Restaurant Crewmembers, Conducts regular business reviews in conjunction with the Area Business Unit Team, Tertiary Responsibility Collaborates with RSO and Functional Crewmembers to Support Restaurants, Collaborates with Functional Leaders to screen and hire best-in-class Functional experts for the Area Business Unit Team, Collaborates with Functional Leaders in all personnel management of the Business Unit Teams: compensation, performance reviews, expense management and PTO review and approvals, Provide insight and feedback to RSO & Functional Crewmembers on the effectiveness and usefulness of all Restaurant programs, systems and tools, Recognizes when potential gaps in support, processes, and/or tools for the Restaurants exist and notify the appropriate parties for resolution, Leverages appropriate forums to ensure all RSO & Functional Crewmembers are aligned to the goals and objectives of the Area Business Unit Team, 5+ years experience in the restaurant industry with multi-unit leadership experience, Retail / Restaurant experience in Operations for multiple units, Microsoft Proficient: Word, Excel & Power Point, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Strong work ethic and hands on approach, High level of attention to detail, analytical & decisive decision maker, Action & result oriented, strong commitment to quality & data-driven results, Ability to see the big picture and focus on unit level performance concurrently. At Canes, Restaurant Marketing is executed through localized Caniac It is a very fun place to work at and Ive honestly come across some very interesting and exciting people that Ive created a bond with. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Raising Cane's USA, LLC operates a chain of restaurants in the United States. The various Support Departments or Functions are led by best-in-class experts. To find out more, read our privacy policy. In 2015, the business began its worldwide expansion by opening its first location in Kuwait. As part of the Communications team, the Communications Manager will also develop a wide variety of internal communications, weekly newsletters and documents, coordinate communications to the Restaurants and RSOs and help plan & coordinate Company events, as needed. WebRaising Canes is on a growth trajectory unlike most concepts in the crowded restaurant space. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Provide Leadership & Support to all Restaurants and Business Unit Team, Responsible to deliver What We Do, high-performing, best-in class Operations by working with, leading & inspiring restaurant management teams & Crewmembers, identifying areas of opportunity, holding accountability and celebrating successes, Ensure Company Restaurant activities and operations are aligned to Raising Canes Vision, Mission, Core Values & Non-Negotiables, Directs and operates Restaurants while leveraging, directing and collaborating with the Area Business Unit Team, Builds and executes Operational plans built from the ground up, Delivers operations performance aligned to sales driven, profit smart philosophy, Coaches restaurant leaders to show appreciation through the 3 Rs of Canes Love: Respect, Recognize and Reward. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. The Area Leader of Marketing (ALM)will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. Raising Canes connected its team of frontline employees with 1LV Crew, a workforce communication platform developed in partnership with Firstup. And on the soles? At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Good pay, nice people, friendly enviornment, 6513 West Park Boulevard, Plano, TX, 75093, and others. The various Support Departments or Functions are led by best-in-class experts. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. It was fun. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. If youre headed to Restaurant Leadership Conference in Phoenix next week, be sure to stick around for the final session. The RLM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes.

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