That being said, don’t just use any hashtag. Conoce cuáles son las diferencias entre Instagram Reels y TikTok. Instagram Reels is Facebook’s second attempt to compete with the TikTok giant. However, Instagram Reels allows you to keep that content on your feed forever which is a great reason to dedicate more time to the strategy and content you create. Knowing the key differences between TikTok and Instagram Reels will allow you to choose what the best platform is for you to dedicate your time to—or how you could potentially repurpose the same content for both platforms. With TikTok’s built-in audience and content analytics, you can target the right audiences and really understand what they’re interested in. If you’re looking to reach a Gen Z audience, TikTok may be the place to be. See how clean and conscious beauty brand @cocokind takes full advantage of Reels’ 30-second time stamp by offering skincare tips and diving deep into popular skincare myths. Where Can I Find An Individual User’s Reels? So, even though Instagram has native video hosting and IGTV, you can’t edit these videos in-app like you can with Reels, so you will be limited to that fifteen seconds. Take for example the trend of creating TikTok videos with Original Sound that can then be used by other TikTok users. Even if your brand is not currently targeting Generation Z users, those users will grow with TikTok on the brand. TikTok videos are 15 seconds long, but the platform recently changed the status quo to allow users to link four clips together. It also allows users to discover and share Reels. While the app was once dominated by Generation Z users, Millennials now make up a greater percentage of TikTok’s user base. It’s clear that Reels has got the basics right to begin the journey in India, but lacks some major features which were very popular on TikTok. Check out this cute tutorial from Sephora, This adorable sponsored post by @colormecourtney for Nike, How to Make Zoom Backgrounds for Video Chatters Everywhere, 7 Creative TikTok Trends for Photographers to Try, 8 Tips on How to Make Money on Instagram in 2020, A Beginner’s Guide to Promoting Your Illustrations on Instagram in 2020. The best thing you can do for your business is to build a comprehensive strategy that encompasses both platforms. Even if it means putting the same content on both platforms for now, find out what works for each, what music fits your brand, and how people engage with that content. This means you can share consecutive videos up to a total of 60 seconds long. On Instagram, the video effects are more limited — users can only select effects from the Instagram Effects library before they film each video clip. While this video feature is a new realm for Instagram users, it isn’t new to the social media space! Check out our complete guides: So, what is the difference between Instagram Reels and TikTok? The app was founded in 2017, but blew up in popularity just last year and has since experienced exponential growth. That’s all changing, which has forced other social media companies like Instagram to take notice. This can be a great opportunity to maximize a brand’s reach digitally. While Instagram users can record a voiceover on Instagram Reels, they can’t add any special effects to the audio. You can actually see when (and if) your video was trending and where the specific traffic sources came from. En este video te diremos las diferencias entre Instagram Reels vs TikTok para que elijas tu favorita. The signup process for Instagram, which is required for Reels led me to a wall of cards with steps to complete: adding my contacts, following accounts and so forth whereas for TikTok I could watch videos without even installing an app from their website. You probably know that Instagram Stories’ father is Facebook, but if you’re somewhat older than 25 years of age, you also know that its mother is… well, Snapchat. Their audience is already there, the reach is already noted. Check out these articles: Find your plan and license images with peace of mind. The largest was TikTok user OurFire, who has over 5 million fans. This helps the platform learn what your content is really about, and showcases it to the right people who will engage with that type of content. why some business accounts don’t have access to music on Instagram, Easily schedule photos, videos & carousel posts with a few clicks. Contrary to popular belief, it’s not just a destination for dancing tweens. And that’s it! It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) The primary benefit of using TikTok is the ability to create engaging content that targets the next generation of social media users. Depending on the content you post, the 30-second max on Instagram Reels could feel short. Each of these factors is individually weighted by TikTok’s “For You” recommendation system, meaning that each page will be completely unique to a user and their level of interest. Instagram Reels seemed to launch as a response to the growth of TikTok. TikTok is a relatively new platform that will allow you to engage with an entirely new audience. Some other fun editing tools on TikTok are the voice effects and voiceover tools. In today’s world, no one is second guessing the need for their brand to be on Instagram. As Instagram Reels is still in its early stages, we predict they’ll roll out a longer video option in the future. TikTok also shows you Sounds your followers listened to, which can help you decide what Sound to use next. If you’re using Instagram for your business or brand, you likely have an Instagram Shop, story highlights, a feed full of content, and so much more. Instagram Stories was the first iteration of this. Similarly, as TikTok grows in popularity, older demographics and social media users are starting to go on the platform and consume these quick videos. Similarly to TikTok, Instagram users can record and edit video clips set to their favorite music, then share them to their platform. Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. And while you have the opportunity to be as creative as you want on both platforms, TikTok is more “anti-aesthetic”. The main difference is the platform. Looking for more information on Instagram Reels and TikTok? As of now, brands and businesses cannot roll out any paid ads on Instagram Reels, but they can work with creators and influencers to create branded content. It is also anticipated that marketers on the online B2B marketplace will make use of the new feature a lot. Our early data suggests that on average Instagram Reels get a play rate of 40.1% of an influencer’s follower count, while for TikTok this number is 9.4%. This is handy for photographers or other creative businesses who don’t have experience editing video. What is Reels On August 5th, Facebook announced the launch of short-video service within Instagram - Reels. Instagram Reels is a short-format video feed where users can post 15-second clips to make people laugh, show off a skill, or market their brand. In a time where there are seemingly endless updates to how brands think about social media platforms, and how consumers use them, it’s important to stay up-to-date with what is important to implement in your business. And for us, of course, that means dancing. According to TikTok: “The system recommends content by ranking videos based on a combination of factors — starting from interests you express as a new user and adjusting for things you indicate you’re not interested in, too”. first-of-its-kind partnership with Shopify, This is How the Instagram Algorithm Works in 2021, The Ultimate Guide to Instagram Hashtags in 2021, The Best Time to Post on Instagram in 2021, According to 12 Million Posts. TikTok’s algorithm was a question mark for a while until TikTok finally let us in on the secret. Unlike competitors such as YouTube, videos posted on TikTok and Instagram Reels have a short maximum duration and can be captured, edited and posted only from a mobile device. It doesn’t hurt to test your content on both platforms and see which performs better. One key area that TikTok does well in compared to Instagram is TikTok’s Creator Marketplace. TikTok vs Instagram Reels. Instagram has yet to make any comment about business accounts getting access to the music feature anytime soon. This is a direct competitor of the Chinese TikTok app developed by Bytedance. The cool thing about Instagram Reels is that you can edit directly on Instagram. It’s Facebook’s attempt to compete with TikTok, which is also aimed at short-form video creation and is especially popular for Gen Z. Massive TikTokers Dixie D’Amelio, who boasts 32 million followers and Addison Rae, who has 53.3 million recently posted videos urging their followers to subscribe to their Instagram and YouTube accounts instead. Share the same video on each platform at the same time and see what unfolds. The primary benefit of Instagram Reels is that it’s a feature on a platform that most brands and creative businesses already use. TikTok also acts as an agent for its creatives, facilitating introductions, and even assisting in managing campaigns. If you’re looking to buffer up your Instagram strategy and grow your following, Instagram Reels is a great place to start. Our suggestion is to do both. It’s unclear whether the content you’re being served on the Instagram Reels Explore page is based on location, interest, who you’re following, or what content you’re interacting with. So, we’ve learned a little bit about why people are on Instagram Reels and TikTok, and what kind of content creative businesses are putting on each platform. Jessica is a creative problem solver and a content writer. Meanwhile the Instagram user has been around for much longer. TikTok recently announced a first-of-its-kind partnership with Shopify, aimed to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales. Just like on TikTok, it’s important to keep consistently posting on Instagram Reels because the more you post, the more likely your content will show up on the Explore Page. 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